AniPOC Ltd is delighted to announce its new distribution partnership with leading specialist veterinary supplier Vet Direct for the Ani Hb / Hct from 1st May 2017

For press enquiries please contact:
Paul Rush
Telephone – 01223 815243
Mobile – 07767451432
Email –
Website –


“Following on from a very successful pre-launch period over Winter 2016 we are thrilled to announce that as of the 1st May 2017 the Ani Hb/Hct POC Systemwill be distributed and sold through our trusted partner, Vet Direct Ltd. This partnership provides extensive reach into the UK vet market and we are delighted that the Ani Hb / Hct POC System will be made so widely available. We are confident that the combination of excellent product quality and customer service will be a winning formula, enabling forward thinking Practices to innovate and streamline the care they provide.”
– AniPOC Board

The AniHb/Hct is an innovative and highly portable, hand-held device which eliminates all the stress, expense and unreliability associated with anaemia testing. Single tests for anaemia* in companion animals are notoriously tricky to perform and often even harder to justify due to the expense and effort; all the blood required, not to mention the cumbersome equipment and the time it takes to get a result – but not anymore!

Now it’s possible to obtain a highly accurate result in under 10 seconds from a device which sits in the palm of your hand and uses only a pin prick of blood from either a capillary or venous source – ideal for exotic, small or stressed pets or animals in their natural environment. The results are easy to read and there’s no waiting around to begin treatment.

*Anaemia Info

Anaemia develops in animals via a number of underlying conditions. Irrespective of the aetiology, anaemia reduces the number of circulating red blood cells thereby reducing the patients’ total oxygen concentration, leaving it breathless and lethargic and in some cases jaundiced and unwell.

The diagnosis of anaemia relies upon the determination of Packed Cell Volume (PCV), or Haematocrit (Hct) and Haemoglobin (Hb) concentration. Although PCV equipment is readily available in all registered practices it can be arduous to set-up and perform. Not all practices have in-house haematology analysers to determine Hct and Hb concentrations.

Vet Direct Ltd Information

Vet Direct is a specialist supplier to the veterinary profession – offering innovative products and great prices.  Products are available via the catalogue and can be requested on 0800 068 3300 or online at

AniPOC Ltd Information

AniPOC Limited is an early stage biotechnology company developing and commercialising portable point-of-care (POC) diagnostic tests for rapid in-clinic diagnosis of diseases affecting companion animals.With an initial focus on anaemia, diabetes and other endocrine disorders.

The POC diagnostics market is large, growing and active.  The essence of the market is the drive to create devices that will provide a near instant test result to the testing clinician typically on a small blood sample, avoiding the need to send samples to an external testing laboratory and to call a follow-up patient consultation to present results.  The development of POC diagnostic devices promises to provide clinicians and healthcare systems with low cost disease testing for widespread health screening, as well as offering new tools for disease management.

If you would like more information, please contact

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